Trading in the online store: specific business

Now all this is, and ' we '. Internet is now everywhere - in every home, office, mobile phone. Internet sales are rapidly gaining ground, especially under conditions of constant crisis. Judge for yourself - the cost of rental, maintenance, security and staff, even the smallest regular store does not go to any match against the cost of online store.

In most cases, online store does not even require the presence of its own warehouse of goods - online store owners simply make arrangements with wholesale suppliers and their dealers are actually. To work effectively in e-commerce, it is enough to agree with a few large wholesalers, and to ensure timely receipt of their price lists.
Selecting a product for online shopping.

Thus, we consider the specifics of e-commerce. First, we must decide what it is supposed to trade in the online shop. What products make sense to sell through the Internet, and what - no?.

Obviously, for e-commerce is primarily suitable products that have fixed consumer quality and well known to consumers - such as mobile phones, computers, appliances, books, and any packaged product in the package ( for example, perfume, shampoo, razors, etc. Dr.. ). This product is well known to the consumer (the same model phone, you can see on the shelves of traditional stores), and to make a decision on the purchase price is the determining factor is that online store is usually lower than in stores and supermarkets.

In addition, a convenient online store selling immaterial goods - software, information, tickets, access to certain services. Sales of such products are another big plus - no delivery problems.

On the other hand, the online shop is ill-suited product, which has individual qualities, for example, requires fitting or tactile evaluation (clothing, footwear, furniture, cars ). These buyers prefer to choose products in retail stores, they need to touch, feel, try on.
Where to take the goods for online shopping?.

All the online stores can be divided into two main categories. The first category includes companies that are already regular trade in conventional stores, and want to offer their customers more options. Such companies have their own trading platforms, warehouses, sales force and managers.

The second category includes companies (and individuals) who do not have the usual shops and engaged exclusively in electronic commerce via the Internet. As a rule, small businesses and individuals who are attracted first and foremost an extremely low price of entry into the market of electronic commerce.

If the first category of online stores issue of choosing the product should not ( due to their established suppliers and they offer the same range of goods, which in its regular stores ), then for the second category is one of the key issues. Because of the choice of products will depend on the target audience shop, and the cost of its creation and promotion, and the profit.

In this case, it seems reasonable to ' walk from the supplier '. That is, even before you start creating the most online stores, its future owner must decide on the suppliers of their goods, to make the necessary arrangements with them and develop a business plan to create and promote their online store.

Most wholesalers are willing to cooperate with potential dealers and can offer a variety of schemes of work. For example, the owner of the store intrnet can pay a certain amount of wholesaler in which to receive the goods at wholesale price for an unlimited time.

When suppliers are found, known item and at least in general terms namechna development strategy and rodvizheniya online store, you can begin to create it.
Create Online Store.

Currently, there are several ways to create online store. In any case, before starting to write a business plan and prepare a technical specification for the creation of the Internet shop.
Free online store.

There are a myriad of services that allow for free to create an online store based on their decisions. For example, http://ucoz. ru, http://products. in. ua /, http://7910. com. ua / etc. To create a free online store, it does not necessarily have a deep knowledge in the field of web-design, you need to have basic computer skills.
Advantages and disadvantages of a free online store.

Benefits.

* No Cost. No need to pay anything for myself or online store, or for the domain and hosting.
* The relative ease of creating an online store and its management.
* Ability to use tools of promotion provided by the selected service.

limitations.

* Free Domain. The credibility of the seller, not the finder, even meager resources to the commercial domain, will be small.
* The complexity of managing. Despite the promise of simplicity, even if there is user-friendly interface and detailed instructions, an ordinary user will not be easy to create an online store.
* Nonprofessional look of the site. The visitor usually can immediately distinguish the professional from the online store hosted on a free hosting service ( this can be seen n the domain name ). Standard design templates do not always look quite attractive, and to prepare schedules need to own programs such as Photoshop, what can not all.
* More time. Create a normal online shop is not as easy as it is written on the websites that offer this service. Especially for people who have called the experience implementing similar projects. As a result, six months can be busy with the site, which will not give any benefits, and eventually dropped the idea or to turn to professionals.
* Inadequate functional. If you use ready-made solutions to keep in mind that most of them aimed at standard functions, which is usually not enough to complete the work shop and management. Make the same change or add the appropriate module is simply impossible.

Professional Shop.

If people are really going to earn in the Internet, they bought online store development professionals. The cost of creating professional online store web studios are not as great as it may seem - from $ 200 for a basic solution to a few thousand dollars ( in the case of non-standard modules and solutions, the exclusive copyright of design, Flash elements, and m. Dr.. ). The average cost of a full-fledged online store is about 500-800 dollars.
Advantages and disadvantages of a professional online store.

Benefits.

* High speed up your online store. Inteernet store can be created in two days, and will be ready to work.
* Easy to manage online store. The owner of online store there is no need to delve into the nuances of the site, he can focus directly on their main task - filling the online store of goods, its promotion and work with clients.
* Powerful functionality. When ordering online shop for the professionals can get exactly the features that are needed to organize a convenient and easy search for products, the various modules that facilitate the operation and management of store.
* Professional appearance of the site and the commercial domain will be more trust sosobstvovat visitors.
* The ability to avoid common mistakes. For the customer to create an Internet store - a new challenge, and web-studio doing them every day. Therefore, professionals are already aware of common mistakes and ' pitfalls ' and can give all the necessary consultations, both at the stage of creating an online store, and later, with his promotion and advancement.

limitations.

* The need to pay for the creation of online store.
* The need to pay for domain and hosting.
* Can be dishonest performers.

As we see, by itself, create online store is nothing particularly complex or expensive. Further work is much more important, namely the content of the Internet magaziina goods and its promotion on the Internet.
Filling the online store goods.

The success of any trade is primarily determined by commodity range. For Internet shopping, it would seem that this problem is much simpler than the usual shop. No need for storage, security, transportation of goods. Just copy from the Internet photos of products with descriptions, and now, the online store is filled!.

However, not all that easy. Try to score a few thousand commodity items, even items in a convenient editor. And if prices are changed once a month? . And if the supplier provides a price list in Excel, and the need to constantly move data on the goods out of it?.

There is no need for special modules to import data that must be imported configuration fields. Ready-made solutions here are powerless.

When you create an online store should first think about how easy it will be possible to control headings, subheadings of goods, the goods themselves and their characteristics. This work will have to deal with constantly, so the chosen solution must fully meet the stated objectives.
Promotion and advancement of the Internet shop.

The last and most important to the success roject step is in the promotion and advancement of the Internet shop. The more visitors to shop online, the more they will make purchases, and thus bring more profits to its owner. It is important to not only the quantity but the quality of visitors. A quality visitor - a potential buyer who is looking for exactly the product that offers this online store.

It is better to attract high-quality 10 visitors, who can make 2-3 purchases than 1,000 casual visitors, attracted by some popular, but related to the submitted query items such as ' Free download music, MP3, movies, prostitutes, sex '.

Many novice owners of Internet shops think that the site should be run only after the entire catalog will be filled. This is not quite so. Search engines are not just index the site, and the sooner it will be available on the Internet, the sooner will make a profit.

So do not hold the site for months under a cap -type ' site is under construction '. Any online store as opposed to the printed directory is a dynamic, ' living ' structure, which can fluctuate depending on many factors. It is better to create a directory structure and place the items in each category and sub-heading of at least some of the most popular products, and write news and articles, full of key words on the subject.
Methods of promotion and advancement of the Internet shop.

There are several ways of promotion and promotion of online store. Each has its pros and cons, and deserves a separate article. Here we consider them only in general terms.
Literate content online shop.

Modern search engines such as Google, Yandex, constantly improving their algorithms and seek to improve the quality of the issuance of search results. For this, they carefully read the tex on this site, and perform their processing.

For effective promotion needs to be given had very seereznoe attention to the quality and quantity of text to be placed on the website e-shop. This site sections, and news and articles, and descriptions of products. All of these texts should not only be present on the site, but to be well- written from the perspective of search engine optimization.

When it comes to selling mobile phones, the phrase ' sale of mobile phones ',' mobile phones ', ' buy a mobile phone and m. Dr.. should meet at least once in the tag title ( the content displayed in the browser header and first enters the field of view of search system ), once in the header of the first level several times in the body and once in the alt tag for the image of the goods.

To write such texts can be independently and can be ordered from the so-called SEO- copywriter. My opinion - it is better to do this yourself, because no one better than the owner does not know the specifics of your business. If the text book SEO- copywriters, have to still spend time explaining to them the specifics of a particular online store, and there is no confidence in the quality of their work - some copywriters simply copy text from other saytv and compile them into new materials, whose effectiveness is much lower .

To learn how to write lyrics for the promotion, you can read here.
contextual advertising.

Odiniz the most effective and proven ways to pprodvizheniya - is the use of contextual advertising Google AdSens and Yandex. Direct. A detailed description of the principles of contextual rivers can be easily found on Google or Yandex.

Work with contextual advertising is also better to the owner, for the reasons above Opsa.
Banner Advertising.

In contrast to the targeted contextual advertising, which it sees potential customers, banner advertising is comparable to the fire on the areas. In fact, it is the same as that put the bill- board. The principles are the same - if you put a bill- board on the main street, he sees more people than if he would stand in the yard. Similarly, the banner - if it will be placed on the visited resources, the effect is good, but the offering price will be much higher.

Therefore, when a banner advertisement must pay attention to the ratio of the cost of accommodation and number of customers attracted. Site selection for the banner rklamy - a topic for another article. Here we can say that banner advertising requires a significant financial burden.
viral Marketing.

As the name implies, viral marketing works like a virus, that is, self-. Enough to start the process, and he himself goes further, bringing profits and new orders.

For viral marketing, you can use a variety of partnerships and referalnye programs, such as ' Refer a Friend ', ' Recommend this site ' and m. n. Incidentally, Google earned his billions in this way.
Traditional forms of advertising.

Do not forget about the traditional forms of advertising such as print, outdoor and transport advertising, radio and television. Their efficiency is high, and also increases the credibility of the resource. Of course, these types of ads require a significant expenditure.
Sales organization in the Internet shop.

The main objective of online shopping is convenient and simple procedure for ordering. To do this, use the cart, which fills the buyer, then either e-shop owners naih mailbox comes a letter from the description of the order, or the ability to instantly pay for avtomatichesskaya Encouraging a variety of electronic payment systems.

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